07 Kiri Ramadan Campaign

Everyone knows that Ramadan is the most special time of year.

But what makes this month truly magical are the micro moments lived throughout the month. Moments that are not talked about in mainstream media; we see a lot of Iftars and Suhoors, but nothing in between.

And really…the magic lies in the in-between.

Our campaign captures moments that matter through our TVC and Social Film. It included thoughtfully crafted, quick and easy recipes for working women, influencer amplifications, pop up restaurants at popular places in Saudi, dark kitchens, a collaboration with Al Kabeer, and even a kindness initiative with an NGO.